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Among selected consumer electronics retailers worldwide, thegioididong.com recorded the highest bounce rate in July 2025, at approximately percent. apple.com had a slightly lower bounce rate of nearly percent. Among selected consumer electronics e-tailers, sony.com had the lowest bounce rate at ±è±ð°ù³¦±ð²Ô³Ù.Ìý

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action, like making a purchase or viewing other pages within the website ("bounce").

A sector with growth potential

With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than *** billion U.S. dollars in 2021 and forecast to nearly double less than five years later.

Amazon and Apple lead the charts in electronics e-commerce

With more than ** billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than *** billion U.S. dollars difference in online sales in the consumer electronics category.