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Consumers' preferences when buying electronics online in Germany in 2025

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Sources

Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

respondents who use Consumer electronics online shops

Supplementary notes

Question: When it comes to consumer electronics online shops, which of the following purchase criteria are important to you? (multi-pick)

Citation formats

Consumers' preferences when buying electronics online in Germany 2025

Published by
Diana Elagina,
Sep 10, 2025

A survey conducted in Germany in 2025 shows what consumers consider the most important criteria when choosing electronics online. More than **** of shoppers consider low prices the top reason, followed by around ** percent of respondents who care about receiving their products free of delivery charge. 

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Statistics on " Consumer electronics e-commerce in Germany "

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Other statistics that may interest you Consumer electronics e-commerce in Germany

Market overview

6

Leading players

7

Consumption

6

Shopping behavior

6

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Topics

Consumer electronics e-commerce in GermanyAppleOtto GroupConsumer electronicsConsumer electronics retailers
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