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Do you expect content marketing to become more or less important for your organisation/clients over the next 12 months?

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Sources

Release date

January 2013

Region

Worldwide

Survey time period

July and August 2012

Number of respondents

n = 1,233 (in-house respondents: n = 722; agency respondents: n = 511)

Method of interview

Online survey

Citation formats

Projected change in content marketing importance worldwide in 2012 and 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 2, 2013
The graph depicts the projected change in the importance of content marketing over the following 12 months as perceived by in-house marketers and agencies or consultants worldwide in August 2012. During the Econsultancy survey, percent of respondents working for agencies and consultants stated they expected the importance of content marketing to stay the same over the next 12 months.
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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Digital video advertising and marketing worldwide
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