The source does not provide information on the type of survey used. The source does not provide information regarding the missing percentage points to 100 percent.
Citation formats
Importance of creative when reviewing agencies for partnerships U.S. 2014
The statistic presents the importance of creative to senior level marketers when U.S. companies reviewed agencies for partnership in 2014. RSW found that almost ** percent of key marketing decision makers find creative to be very important when presented as part of a pitch.
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RSW/US. (August 25, 2014). In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/
RSW/US. "In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch?." Chart. August 25, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/
RSW/US. (2014). In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/
RSW/US. "In General, When Reviewing Agencies for a Potential Partnership, How Important Is It That Creative Be Presented as Part of The Pitch?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2014, /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/
RSW/US, In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch? ÌÇÐÄÆƽâ°æ, /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/ (last visited August 05, 2026)
In general, when reviewing agencies for a potential partnership, how important is it that creative be presented as part of the pitch? [Graph], RSW/US, August 25, 2014. [Online]. Available: /statistics/248404/inclusion-of-creative-when-reviewing-agencies-for-partnerships-in-the-us/
