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How would you characterize your attitude towards the following forms of mobile advertising?

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Source

Release date

November 2012

Region

Worldwide

Survey time period

2012

Number of respondents

n = 6,000 smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or information on the age group of the respondents.

Citation formats

Attitudes towards mobile advertising worldwide in 2012, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2012
The statistic shows the attitudes of smartphone and tablet users worldwide towards different formats of mobile advertising. During the 2012 survey by Millard Brown, ** percent of respondents stated they had a very favorable or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted *** billion U.S. dollars in advertising spending in 2015.
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