The statistic presents real-time bidding-based and non-real-time-bidding based premium display advertising spending in Japan in 2013 as well as a forecast until 2018. It was projected that the RTB-based spending would amount to around million U.S. dollars in 2018.
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IDC. (March 31, 2014). RTB-based and non-RTB-based premium display advertising spending in Japan in 2013 with a forecast until 2018 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/246117/rtb-digital-display-ad-spending-in-japan/
IDC. "RTB-based and non-RTB-based premium display advertising spending in Japan in 2013 with a forecast until 2018 (in million U.S. dollars)." Chart. March 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/246117/rtb-digital-display-ad-spending-in-japan/
IDC. (2014). RTB-based and non-RTB-based premium display advertising spending in Japan in 2013 with a forecast until 2018 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/246117/rtb-digital-display-ad-spending-in-japan/
IDC. "Rtb-based and Non-rtb-based Premium Display Advertising Spending in Japan in 2013 with a Forecast until 2018 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2014, /statistics/246117/rtb-digital-display-ad-spending-in-japan/
IDC, RTB-based and non-RTB-based premium display advertising spending in Japan in 2013 with a forecast until 2018 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/246117/rtb-digital-display-ad-spending-in-japan/ (last visited August 01, 2026)
RTB-based and non-RTB-based premium display advertising spending in Japan in 2013 with a forecast until 2018 (in million U.S. dollars) [Graph], IDC, March 31, 2014. [Online]. Available: /statistics/246117/rtb-digital-display-ad-spending-in-japan/
