This graph presents the appeal of location-based ads among smartphone and tablet users in the United States in Q1 2012, broken down by age group. In the first quarter of 2012, ** to 24-year olds stated that they found ads with location-based offerings more useful than traditional ads. According to a different survey, only ** percent of companies which have implemented mobile marketing into their marketing strategies, use location-based mobile marketing.
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eMarketer. (July 30, 2012). Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. "Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age." Chart. July 30, 2012. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. (2012). Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. "Smartphone and Tablet Users of The United States Who Find Location-based Ads More Useful than Traditional Ads in Q1 2012, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2012, /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer, Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age ÌÇÐÄÆƽâ°æ, /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/ (last visited August 05, 2026)
Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age [Graph], eMarketer, July 30, 2012. [Online]. Available: /statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
