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Nearly every person that wished to access the digital world did so through a mobile phone or a television in 2017, with over ** percent of the surveyed population stating having used a phone or a TV for this purpose in Spain. In contrast and despite recent demand, wearable digital devices were not as popular as its older counterparts, with only percent of Spanish respondents using this type of device in 2017. Nevertheless, wearable technology market is expected to expand, with worldwide market value projections reaching *** billion U.S. dollars by 2018.

Android vs. iOS in Spain

The predominance of Android smartphones over iOS in Spain is indisputable – the Google-developed operating system held approximately ** percent of the total market during the period under in consideration. Apple’s iOS peaked in January 2017 with ** percent of the total market, although the mobile system’s popularity dwindled in the subsequent months and took up approximately * percent of the market by the beginning of 2019. This market share varies significantly across countries – the popularity of iOS devices in United Kingdom, for instance, was greater than that of Android for a long while, although the Google system has gained widespread acceptance among the British population in the recent years.

The rise of mobile communication

Mobile telephony has come a long way in a relatively short period of time. The number of cellphones is projected to reach billion devices worldwide in 2019, and it is only expected to grow more over the next years. The global smartphone penetration is forecast to hit over ** percent, meaning that more than half of the world’s population owns or has owned this type of mobile device in 2019. This could also be linked to the reality that in latest years, smartphones have become more expensive, with the average smartphone costing around *** U.S. dollars in 2017.