Mobile tablet usage - statistics & facts
The rise of mobile technology has a direct impact on consumers’ behavior. Consumers easily access online information and share their lives on the go thanks to mobile devices with internet connections such as tablets and smartphones. The growth of smartphone and tablet use is accompanied by the increasing use of apps. As of June 2016, mobile users in the United States accessed mobile apps via smartphone for an average of nearly 73.8 hours monthly, and spent an average of 22.6 hours on mobile apps via their tables. Social media apps are the most used type of smartphone and tablet apps in the United States. About 40 percent of consumers in the U.S. accessed social media on their tablets on a weekly or daily basis as of November 2015. In December 2016, ten percent of U.S. social media minutes were generated via tablet apps, and 61 percent of time spent on social media content in the U.S. were generated via smartphone apps.
