includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Supplementary notes
* Forecast.
Citation formats
Digital ad spending of the U.S. media and entertainment industry 2012-2018
This timeline shows media and entertainment industry digital advertising spending in the United States in 2012 and 2013, as well as a forecast until 2018. The source projected that the media and entertainment industry of the United States would spend **** billion U.S. dollars on digital advertising in 2018.
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eMarketer. (May 22, 2014). Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. "Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars)." Chart. May 22, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. (2014). Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. "Media and Entertainment Industry Digital Advertising Spending from 2012 to 2018 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2014, /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer, Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/ (last visited August 06, 2026)
Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) [Graph], eMarketer, May 22, 2014. [Online]. Available: /statistics/235970/us-media-and-entertainment-industry-online-ad-spending/