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Average Facebook page fan engagement with selected post types worldwide as of October 2025

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Sources

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Release date

October 2025

Region

Worldwide

Survey time period

June 1 to August 31, 2025

Special properties

engagements refers to clicks, likes, shares, and comments on content

Supplementary notes

*All types of page

Citation formats

Global Facebook pages fan engagement rate 2025, by type of post

Published by Thuy D., Oct 28, 2025

As of October 2025, reels were the most engaging type of post on Facebook, generating an average engagement rate of **** percent relative to a page’s total followers. In contrast, link posts recorded the lowest engagement rate, at *** percent.

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