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Main benefits of B2B e-commerce and selfs-service according to B2B customers in the United States and Europe in 2026

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Sources

Release date

April 2026

Region

Denmark, Germany, Netherlands, Norway, Sweden, United Kingdom, United States

Survey time period

March 2026

Number of respondents

400 B2B companies

Method of interview

Online survey

Supplementary notes

The survey question was as follows: "You said that you have an eCommerce or self-service portal, what are the benefits you hear most from your customers?"

The survey was conducted in the U.S., UK, Germany, Netherlands, Denmark, Norway, and Sweden among B2B companies with more than 20 employees and revenue above 50 million U.S. dollars.

Citation formats

Benefits of B2B e-commerce/ self service for B2B customers in U.S. and Europe 2026

Published by
Yihan Ma,
Jul 20, 2026

According to a survey from March 2026, ***percent of B2B companies in the United States and selected European countries stated that the * was the main benefit for their customers. For ** percent of the surveyed businesses, customers also found it * with them in 2026.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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