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Preference of YouTube Shorts vs TikTok among Gen Z teens in the United States in 2026, by gender

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Source

Release date

April 2026

Region

United States

Survey time period

2026

Number of respondents

500 respondents

Age group

13-17 years

Method of interview

Online survey

Supplementary notes

Original question: "What do you like watching more, TikTok or YouTube Shorts?"

Citation formats

YouTube Shorts vs TikTok preference among Gen Z teens United States 2026, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2026

A 2026 survey found that Gen Z male teenagers in the United States tended to prefer YouTube shorts, though older teenagers displayed no strong preference. Their female counterparts preferred TikTok, with the distance shrinking among older teenagers as well.

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