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Distribution of viewing time of online TV and video on demand services in Finland in 2020, by device

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Source

Release date

January 2020

Region

Finland

Survey time period

December 2, 2019 to January 5, 2020

Number of respondents

2,300 respondents

Age group

3 years and older

Method of interview

Panel survey

Supplementary notes

The source adds the following information
"The peoplemeter approach is a continuous 24-hour measurement of in-home viewing from a long term panel of households, which is equipped with metering devices to monitor changes in set status and viewer appearance. The meter uses a remote control, with each member of the family having his or her own push button on the remote control. A meter is installed to each TV set in the household."

"TV-viewing on all channels, online-viewing (vod + simulcast) to tagged players (Yle Areena-, Mtv-palvelu/C More and Ruutu/Ruutu+) was monitored. Netflix, YT ja HBO viewing was measured in in-home wifi only."

Citation formats

Viewing of TV, AVoD and SVoD services in Finland 2020, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 10, 2020
A survey from 2019/2020 found that almost ** percent of the Finnish people used TV to watch Netflix at home, while the use of computer, phone or tablet remained below ** percent. TV streaming was also more popular in the use of other online viewing services (Yle Areena, Mtv-palvelu/CMore, Ruutu & Ruutu+). Meanwhile, over ** percent of the people watched YouTube on their phone or computer, and only *** percent used TV for streaming YouTube. Tablets were not so commonly used for watching online TV and video on demand services at home.
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