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Online streaming and social platforms used for movie discovery in the United States in 2026, by generation

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Source

Release date

April 2026

Region

United States

Survey time period

2026

Number of respondents

1,000 respondents

Age group

13-45 years

Method of interview

Online survey

Supplementary notes

Original question: "Where do you hear about new movies?"

Citation formats

Streaming/social platforms used for movie discovery United States 2026, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2026

A 2026 survey found that both Gen Z teens and Millennials in the United States most commonly discovered or heard about new movies on YouTube, at ** percent each. In terms of social platforms, Millennials preferred Facebook while Gen Z teens mostly used TikTok. YouTube Shorts and Disney+ also saw a younger audience.

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