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Key considerations in outdoor down jacket selection among Chinese consumers in 2025

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Sources

Release date

May 2025

Region

China

Survey time period

2025

Number of respondents

1,043 respondents

Supplementary notes

The survey question was phrased as: 鈥淲hen purchasing an outdoor down jacket, which features matter most to you?鈥

Citation formats

Key purchasing factors for outdoor down jackets in China 2025

Published by
Bruna Rocco,
Jun 26, 2026

According to a 2025 survey in China, warmth and windproof performance were the most important factors when selecting outdoor down jackets, with ** percent and ** percent of respondents, respectively, considering these features. Other key considerations included lightweight design, water resistance, and breathability, each cited by more than half of respondents.

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