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Leading decision-making factors in purchasing sporting goods among consumers in China as of December 2024

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Source

Release date

December 2024

Region

China

Survey time period

2024

Number of respondents

around 12,000

Method of interview

Online survey

Citation formats

Most considered factors in selecting sporting goods in China 2024

Published by
Bruna Rocco,
Jun 20, 2025

According to a 2024 survey among Chinese consumers, performance and brand were the top priorities when choosing sporting goods, with each cited by over ** percent of respondents. In contrast, price was the least important consideration, mentioned by only *** percent.

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