Original question: "Where do you predominantly purchase sportswear? (choose up to 3 of the most relevant answers)"
Number of respondents in: China: 2,811; Hong Kong: 1,533;Â Indonesia: 7,376;Â India: 17,960;Â Japan: 278;Â South Korea: 2,115;Â Malaysia: 5,844;Â the Philippines: 4,174;Â Thailand: 10,053;Â Taiwan: 5,288;Â and Vietnam: 1,810.
Citation formats
Preferred channels for buying sportswear APAC 2025, by country
According to a survey conducted by in the Asia-Pacific (APAC) region in August 2025, ****were the leading channel for purchasing sportswear in China, with approximately ** percent of respondents reporting it as their main purchase channel. Meanwhile, about ** percent of respondents in Malaysia said they primarily purchased sportswear in multi-sport stores that offer different brands.
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Rakuten Insight. (September 8, 2025). Leading channels for purchasing sportswear products among consumers in the Asia-Pacific region as of May 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/
Rakuten Insight. "Leading channels for purchasing sportswear products among consumers in the Asia-Pacific region as of May 2025, by country or territory." Chart. September 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/
Rakuten Insight. (2025). Leading channels for purchasing sportswear products among consumers in the Asia-Pacific region as of May 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/
Rakuten Insight. "Leading Channels for Purchasing Sportswear Products among Consumers in The Asia-pacific Region as of May 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2025, /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/
Rakuten Insight, Leading channels for purchasing sportswear products among consumers in the Asia-Pacific region as of May 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/ (last visited August 01, 2026)
Leading channels for purchasing sportswear products among consumers in the Asia-Pacific region as of May 2025, by country or territory [Graph], Rakuten Insight, September 8, 2025. [Online]. Available: /statistics/1624397/apac-preferred-sportswear-purchase-channels-by-country/
