A 2026 survey showed that Swedish shoppers were the most eager to purchase OTC (over-the-counter) drugs and supplements online, with ** percent of them stating so. Consumers from Norway and Germany followed at **Ìý²¹²Ô»å ** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
BCG. (June 9, 2026). Share of consumers using online channels as main source of OTC (over-the-counter) purchases in selected European countries in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1622369/online-otc-purchase-share-in-europe-by-country/
BCG. "Share of consumers using online channels as main source of OTC (over-the-counter) purchases in selected European countries in 2026." Chart. June 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1622369/online-otc-purchase-share-in-europe-by-country/
BCG. (2026). Share of consumers using online channels as main source of OTC (over-the-counter) purchases in selected European countries in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1622369/online-otc-purchase-share-in-europe-by-country/
BCG. "Share of Consumers Using Online Channels as Main Source of Otc (Over-the-counter) Purchases in Selected European Countries in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2026, /statistics/1622369/online-otc-purchase-share-in-europe-by-country/
BCG, Share of consumers using online channels as main source of OTC (over-the-counter) purchases in selected European countries in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1622369/online-otc-purchase-share-in-europe-by-country/ (last visited July 31, 2026)
Share of consumers using online channels as main source of OTC (over-the-counter) purchases in selected European countries in 2026 [Graph], BCG, June 9, 2026. [Online]. Available: /statistics/1622369/online-otc-purchase-share-in-europe-by-country/
