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Major reasons for stopping use of selected subscription video-on-demand (SVOD) services in the United States as of 2023

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Source

Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

4,023 respondents

Age group

18 years and older

Special properties

respondents having used paid video streaming subscription service in the past

Supplementary notes

Selected services include ad-free versions of Netflix, Hulu, Max, Disney+, Paramount+, and Peacock, as well as ad-supported plans of ESPN+ and Hulu, Peacock, and Paramount+.

Citation formats

Reasons for canceling video streaming subscriptions in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 11, 2024

According to a survey from 2023, the majority of U.S. consumers who have canceled their video streaming subscription did so because of the price, with around *** in four respondents canceling as it no longer fit their budgets. Another ** percent stated that there is better content on other streaming offers, while ** percent were no longer interested in the content offered.

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