Norway: online books and newspapers shoppers by age group 2021| ��ƽ��

Share of consumers who bought books and newspapers online in Norway in 2021, by age group

Characteristic	Share of respondents
16-24 years	30%
25-34 years	48%
35-44 years	56%
45-54 years	49%
55-64 years	42%
65-74 years	28%
75-79 years	26%

Download

Source

Show detailed source information?

Already a member?

Source

Release date

2022

More information

Region

Norway

Survey time period

2021

Number of respondents

2,000 respondents

Age group

16-79 years

Method of interview

Omnibus survey

Supplementary notes

The source does not provide an exact date of release for data. In this statistic, date of access is used in lieu of date of release.

Citation formats

How old are Norwegians who buy books and newspapers online? In 2021, it was found out that the highest share of respondents who purchased news online were of ages between 35 and 44 years, 56 percent of them. The second age group who purchased news on the internet that year, were of ages between 45 and 54 years (49 percent). In contrast, only five percent of the Norwegians, aged between 75 and 79 years bought books and newspapers online that year. The most common device to access news in 2017 in Norway was a mobile phone. Phones were the most common devices for news in Sweden and Denmark, as well, while most Finns preferred to access the news on a PC that year.

Daily reached newspapers 

      As of 2017, VG was the online newspaper with the highest daily reach in Norway. Next in the ranking were Dagbladet, Aftenposten and Nettavisen. Last in the ranking that year were ABC Nyheter and Hegnar.no.

Which news sources do Norwegians trust?  

      A study, conducted in 2019, investigated the levels of trust in online news brands among Norwegians who used the particular sources. NRK News ranked first and was closely followed by Dagens Næringsliv. Among the other trust-worthy news brands were Klassekampen and Aftenposten.