In March 2026, Mercado Livre's website (known in the rest of Latin America as Mercado Libre) received around * million visits in Brazil, making it the most visited e-commerce portal in the country. Amazon's Brazilian site (amazon.com.br) came in second with about * million visits.
Regional e-commerce powerhouses
While Mercado Livre maintains its stronghold in Brazil, the company faces stiff competition across Latin America. In Mexico, for instance, Amazon's local site outperforms Mercado Libre with million monthly visits compared to Mercado Libre's *** million. This regional competition has contributed to Mercado Libre's brand value soaring to billion U.S. dollars in 2024, a ** percent increase from the previous year. However, the company has experienced a decline in unique active users, dropping to *** million in 2024 from *** million the year before.
Shifting retail landscape
The rise of e-commerce is reshaping Brazil's retail sector, with traditional brick-and-mortar stores adapting to the digital era. In the first half of 2024, pure online players generated over ** percent of e-commerce revenue in Brazil, while brick-and-click stores accounted for more than a quarter of sales.
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Semrush. (April 28, 2026). Number of monthly visits to leading e-commerce and retail websites in Brazil in March 2026 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/254739/most-popular-online-retailers-in-brazil/
Semrush. "Number of monthly visits to leading e-commerce and retail websites in Brazil in March 2026 (in millions)." Chart. April 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/254739/most-popular-online-retailers-in-brazil/
Semrush. (2026). Number of monthly visits to leading e-commerce and retail websites in Brazil in March 2026 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/254739/most-popular-online-retailers-in-brazil/
Semrush. "Number of Monthly Visits to Leading E-commerce and Retail Websites in Brazil in March 2026 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2026, /statistics/254739/most-popular-online-retailers-in-brazil/
Semrush, Number of monthly visits to leading e-commerce and retail websites in Brazil in March 2026 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/254739/most-popular-online-retailers-in-brazil/ (last visited July 28, 2026)
Number of monthly visits to leading e-commerce and retail websites in Brazil in March 2026 (in millions) [Graph], Semrush, April 28, 2026. [Online]. Available: /statistics/254739/most-popular-online-retailers-in-brazil/
