* The source provides the following information: "In order to determine the strength of a brand, we have developed the Brand Strength Index (BSI). Brand Finance analyzes market investment, brand value (the goodwill accumulated with customers, staff, and other stakeholders), and finally the impact of these on business results. Following this analysis, each brand is assigned a BSI score on a scale from 1 to 100. Based on the score, each brand in the ranking is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed, while brands that fail would be assigned a grade of D.
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Ranking of the strongest cosmetic brands in the world in 2025
Gillette was the strongest and most powerful cosmetics brand in the world in 2025 according to the Brand Strength Index (BSI). Specifically, it scored **** on the BSI on a scale of 100 points. Lancôme and Chanel ranked second and third respectively.
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Brand Finance. (May 19, 2025). Ranking of the strongest cosmetic brands worldwide in 2025, according to the Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/
Brand Finance. "Ranking of the strongest cosmetic brands worldwide in 2025, according to the Brand Strength Index." Chart. May 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/
Brand Finance. (2025). Ranking of the strongest cosmetic brands worldwide in 2025, according to the Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/
Brand Finance. "Ranking of The Strongest Cosmetic Brands Worldwide in 2025, According to The Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2025, /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/
Brand Finance, Ranking of the strongest cosmetic brands worldwide in 2025, according to the Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/ (last visited August 03, 2026)
Ranking of the strongest cosmetic brands worldwide in 2025, according to the Brand Strength Index [Graph], Brand Finance, May 19, 2025. [Online]. Available: /statistics/1640640/ranking-of-the-strongest-cosmetics-brands-in-the-world/
