* Consumer Reach Points or CRP determine the importance of brands based on the number of buyers of a brand and the frequency with which they purchase it.
This statistic presents a ranking of the top ten leading consumer goods brands in the autonomous community of Madrid (Spain) in 2018 according to the number of consumer contacts. One of the most important brands in this region is the beer brand Mahou, which ranks fourth with **** million consumer contacts.
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Kantar Worldpanel. (May 23, 2019). Top consumer goods brands by number of consumer contacts or CRP in Madrid in 2018 (in millions of CRP*) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/
Kantar Worldpanel. "Top consumer goods brands by number of consumer contacts or CRP in Madrid in 2018 (in millions of CRP*)." Chart. May 23, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/
Kantar Worldpanel. (2019). Top consumer goods brands by number of consumer contacts or CRP in Madrid in 2018 (in millions of CRP*). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/
Kantar Worldpanel. "Top Consumer Goods Brands by Number of Consumer Contacts or Crp in Madrid in 2018 (in Millions of Crp*)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 May 2019, /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/
Kantar Worldpanel, Top consumer goods brands by number of consumer contacts or CRP in Madrid in 2018 (in millions of CRP*) ÌÇÐÄÆƽâ°æ, /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/ (last visited July 28, 2026)
Top consumer goods brands by number of consumer contacts or CRP in Madrid in 2018 (in millions of CRP*) [Graph], Kantar Worldpanel, May 23, 2019. [Online]. Available: /statistics/1647033/leading-consumer-goods-brands-in-madrid-in-spain/
