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Apparel e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)

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Source

Release date

August 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

market size based on transaction value

Supplementary notes

Figures prior to 2023 come from previous reports.
100 Japanese yen equal 0.68 U.S. dollars or 0.58 euros as of September 2025.
Values have been rounded. 

Citation formats

Market size of online fashion retail in Japan 2015-2024

Published by
Yihan Ma,
Sep 9, 2025

In 2024, the apparel e-commerce market in Japan was valued at *** trillion Japanese yen. The market size grew steadily since 2015, with major apparel manufacturers adding online stores to their distribution strategies.

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Statistics on " Fashion industry in Japan "

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Other statistics that may interest you Fashion industry in Japan

Overview

5

Clothing

6

Retail channels

5

Shopping behavior

5

Accessories

4

Major companies

5

Sustainable fashion

4

Footwear

5

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Topics

Fashion industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in JapanDigital shopping behavior in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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