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Source
Source
Release date
January 2021
More information
Region
China
Survey time period
2020
Number of respondents
1,190 respondents
Age group
13-25 years
Method of interview
Online survey
Supplementary notes
Survey question:
"Which aspects do you consider when making a consumption decision? (multiple answers allowed)"
Generation Z refers to people born between the mid-to-late 1990s and early 2010s.
Of the 1,190 people interviewed, 738 stated to be in education, 417 to be working, and 35 to be in a different situation. 830 respondents were female and 360 male.
Of the 1,190 respondents:
272 were living in first tier cities;
290 in new first tier cities;
190 in second tier cities;
218 in third tier cities;
139 in fourth tier cities;
81 in fifth tier cities.
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