* According to the source, the number of users detected on X could far exceed the actual user number.
Audience figures may include duplicated or fake accounts or accounts that do not represent human individuals. Figures may not represent unique individuals, and may not match equivalent figures for the total active user base.
Citation formats
Social media ad reach in Hong Kong 2024, by platform
In 2024, marketers could possibly reach around **** million audience in Hong Kong by posting ads on YouTube, around ** percent of the city's total population. In comparison, Facebook was reported to have around **** million ad viewers each.
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We Are Social, & DataReportal, & Meltwater. (February 24, 2025). Number of potential audience reached by major social media platforms in Hong Kong in 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, und DataReportal, und Meltwater. "Number of potential audience reached by major social media platforms in Hong Kong in 2024 (in millions)." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, DataReportal, Meltwater. (2025). Number of potential audience reached by major social media platforms in Hong Kong in 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social, and DataReportal, and Meltwater. "Number of Potential Audience Reached by Major Social Media Platforms in Hong Kong in 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
We Are Social & DataReportal & Meltwater, Number of potential audience reached by major social media platforms in Hong Kong in 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/ (last visited August 03, 2026)
Number of potential audience reached by major social media platforms in Hong Kong in 2024 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 24, 2025. [Online]. Available: /statistics/1294561/hong-kong-potential-ad-audience-reach-by-social-media-brand/
