Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation
Characteristic
Gen Z (1995-2012)
Millennials (1980-1994)
Generation X (1965-1979)
Baby Boomer (1946-1964)
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During the survey, the question was phrased as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? (multi-pick)"
This question was asked to respondents indicating knowing the individual brands.
The American brand Ford was the passenger car maker with the highest media buzz score among Millennials and Gen Xers in the United States as of May 2025. In contrast, most Baby Boomers reported having not noticed any of the selected brands in the media, on social media, or in advertising in the three months before the survey. Â
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ÌÇÐÄÆƽâ°æ. (May 25, 2025). Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation." Chart. May 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Consumers in The United States Who Noticed Selected Car Brands in The Media, on Social Media, or in Advertising in The Three Months before May 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2025, /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ, Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/ (last visited July 31, 2026)
Share of consumers in the United States who noticed selected car brands in the media, on social media, or in advertising in the three months before May 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 25, 2025. [Online]. Available: /statistics/1620047/passenger-car-brand-media-buzz-in-the-us-by-generation/
