In a December 2024 survey, product quality was cited by ** percent of U.S. respondents as a leading factor influencing their choice of brand for their next vehicle purchase. This was by far the most cited factor, with price and vehicle performance only mentioned by ** and ** percent of participants. Brand affiliation were the least important factor in consumers' decisions, with only percent of respondents mentioning it.
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Deloitte. (January 16, 2025). Most important factors for U.S. consumers when choosing the brand of their next vehicle as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. "Most important factors for U.S. consumers when choosing the brand of their next vehicle as of December 2024." Chart. January 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. (2025). Most important factors for U.S. consumers when choosing the brand of their next vehicle as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. "Most Important Factors for U.S. Consumers When Choosing The Brand of Their next Vehicle as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2025, /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte, Most important factors for U.S. consumers when choosing the brand of their next vehicle as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/ (last visited August 03, 2026)
Most important factors for U.S. consumers when choosing the brand of their next vehicle as of December 2024 [Graph], Deloitte, January 16, 2025. [Online]. Available: /statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
