During the survey, the question was phrased as follows: "When it comes to passenger cars, which of the following brands are you likely to purchase again in the future? (multi-pick)"
This question was asked to respondents indicating having owned the individual brands.
The American brand Ram reported a high loyalty score among U.S. Gen Zers and Millennials, with *** percent of Gen Zers who had owned the brand reporting they would purchase it again. Tesla recorded a similar loyalty score among Gen Zers who had bought the brand in the past. Importantly, while these popularity scores are high, they represent a lower share of the Gen Z population than Ford, Chevrolet, or Toyota Gen Z buyers.Â
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ÌÇÐÄÆƽâ°æ. (May 25, 2025). Share of consumers in the United States who are likely to purchase a selected brand again as of May 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of consumers in the United States who are likely to purchase a selected brand again as of May 2025, by generation." Chart. May 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers in the United States who are likely to purchase a selected brand again as of May 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of Consumers in The United States Who Are Likely to Purchase a Selected Brand Again as of May 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2025, /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/
ÌÇÐÄÆƽâ°æ, Share of consumers in the United States who are likely to purchase a selected brand again as of May 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/ (last visited July 29, 2026)
Share of consumers in the United States who are likely to purchase a selected brand again as of May 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 25, 2025. [Online]. Available: /statistics/1620005/passenger-car-brand-loyalty-in-the-us-by-generation/
