Consumers who purchased a new or used vehicle in the four months before the survey.
Supplementary notes
The survey includes a sample of 3,008 opt-in respondents and a sample of 142 CarGurus CRM. The samples were weighted to be representative of the U.S. auto market, including its demographics and market factors.Â
Citation formats
Leading motivations for U.S. car buyers to purchase a vehicle 2024
For nearly ** percent of U.S. car buyers, vehicle upgrade was the leading motivation behind their latest vehicle purchase. The second main motivator behind car purchases was that their previous vehicle needed replacement soon.
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CarGurus. (December 16, 2024). Main motivations leading car buyers in the United States to have purchased their vehicle, as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/
CarGurus. "Main motivations leading car buyers in the United States to have purchased their vehicle, as of August 2024." Chart. December 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/
CarGurus. (2024). Main motivations leading car buyers in the United States to have purchased their vehicle, as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/
CarGurus. "Main Motivations Leading Car Buyers in The United States to Have Purchased Their Vehicle, as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2024, /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/
CarGurus, Main motivations leading car buyers in the United States to have purchased their vehicle, as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/ (last visited August 05, 2026)
Main motivations leading car buyers in the United States to have purchased their vehicle, as of August 2024 [Graph], CarGurus, December 16, 2024. [Online]. Available: /statistics/1619847/leading-motivations-for-us-car-buyers-to-purchase-a-vehicle/
