Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024
Characteristic
Share of respondents
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Consumers who purchased a new or used vehicle in the four months before the survey.
Supplementary notes
The survey includes a sample of 3,008 opt-in respondents and a sample of 142 CarGurus CRM. The samples were weighted to be representative of the U.S. auto market, including its demographics and market factors.Â
Citation formats
Aspects of the car buying process U.S. consumers would compromise on 2024
Nearly in ** respondents to an August 2024 survey stated they had been willing to compromise on the features and trim levels of their latest car purchase. Overall, most consumers were flexible on aspects of the car buying process, such as a vehicle's location, its brand, or the time needed to obtain it.Â
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CarGurus. (December 16, 2024). Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/
CarGurus. "Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024." Chart. December 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/
CarGurus. (2024). Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/
CarGurus. "Share of Drivers in The United States Who Stated Being Willing to Compromise on Certain Aspects of The Car Buying Process for Their Last Purchase, as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2024, /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/
CarGurus, Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/ (last visited July 29, 2026)
Share of drivers in the United States who stated being willing to compromise on certain aspects of the car buying process for their last purchase, as of August 2024 [Graph], CarGurus, December 16, 2024. [Online]. Available: /statistics/1619891/aspects-of-the-car-buying-process-us-consumers-would-compromise-on/
