Passenger car brand awareness varied by generation in the United States. Gen Z and Millennials tended to be more aware of Asian brands, with Honda and Toyota ranking first for each of these two generations, respectively. In contrast, nearly all Baby Boomers surveyed had heard of Chevrolet and Mercedes-Benz. Overall, car brands tended to have a higher brand awareness score with Baby Boomers than with younger generations.Â
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ÌÇÐÄÆƽâ°æ. (May 25, 2025). Share of consumers in the United States who know selected car brands as of May 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/
ÌÇÐÄÆƽâ°æ. "Share of consumers in the United States who know selected car brands as of May 2025, by generation." Chart. May 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers in the United States who know selected car brands as of May 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/
ÌÇÐÄÆƽâ°æ. "Share of Consumers in The United States Who Know Selected Car Brands as of May 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2025, /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/
ÌÇÐÄÆƽâ°æ, Share of consumers in the United States who know selected car brands as of May 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/ (last visited August 03, 2026)
Share of consumers in the United States who know selected car brands as of May 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, May 25, 2025. [Online]. Available: /statistics/1619981/passenger-car-brand-awareness-in-the-us-by-generation-and-brand/
