Toyota, Ford, Honda, and Nissan were the brands with the highest brand recognition score among U.S. consumers as of May 2025. Of the top four, Ford was the only domestic model, with ** percent of U.S. residents stating they knew the brand, even if only by name. Ford was the best-selling car brand in the United States in 2024.
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ÌÇÐÄÆƽâ°æ. (May 25, 2025). Awareness of selected passenger car brands for consumers in the United States, as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1619920/us-consumers-passenger-car-brand-awareness/
ÌÇÐÄÆƽâ°æ. "Awareness of selected passenger car brands for consumers in the United States, as of May 2025." Chart. May 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1619920/us-consumers-passenger-car-brand-awareness/
ÌÇÐÄÆƽâ°æ. (2025). Awareness of selected passenger car brands for consumers in the United States, as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1619920/us-consumers-passenger-car-brand-awareness/
ÌÇÐÄÆƽâ°æ. "Awareness of Selected Passenger Car Brands for Consumers in The United States, as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2025, /statistics/1619920/us-consumers-passenger-car-brand-awareness/
ÌÇÐÄÆƽâ°æ, Awareness of selected passenger car brands for consumers in the United States, as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619920/us-consumers-passenger-car-brand-awareness/ (last visited July 27, 2026)
Awareness of selected passenger car brands for consumers in the United States, as of May 2025 [Graph], ÌÇÐÄÆƽâ°æ, May 25, 2025. [Online]. Available: /statistics/1619920/us-consumers-passenger-car-brand-awareness/
