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Passenger car purchase criteria for consumers in the United States as of May 2025, by generation

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Sources

Release date

July 2025

Region

United States

Survey time period

July 1, 2024 to June 19, 2025

Number of respondents

60,590 respondents

Age group

18-64 years

Special properties

Residential online population.

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Which of these characteristics are especially important to you when you decide on a new car? (multi-pick)"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Passenger car purchase criteria in the U.S. by generation 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 12, 2025

For Baby Boomers and Gen Xers in the United States, fuel efficiency was the leading passenger car purchase criteria as of May 2025. In contrast, most Gen Zers and Millennials prioritized safety. 

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Statistics on " Car buyers in the United States "

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Other statistics that may interest you Car buyers in the United States

Overview

8

Demographics

5

Consumption habits

8

Brand perception

4

Generational divide

8

Purchasing process and after sale

8

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Topics

Car buyers in the United StatesAutomotive industry in the United StatesCar brands in the United StatesRegional airlines in the United StatesFord Motor Company in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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