A survey, conducted in April 2024 among adults in the United Kingdom (UK), found that younger individuals were more likely to report having seen ads containing illegal activity, such as fraud or cyber-crime. Around 13 percent of respondents, aged 16 to 34 years, stated having encountered such ads online, whereas six percent of those 55 years and older reported the same.
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GOV.UK. (October 30, 2024). Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1546593/uk-online-ads-illegal-activity-by-age/
GOV.UK. "Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024, by age group." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1546593/uk-online-ads-illegal-activity-by-age/
GOV.UK. (2024). Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1546593/uk-online-ads-illegal-activity-by-age/
GOV.UK. "Share of Adults in The United Kingdom (Uk) Encountering Online Advertising Facilitating Perceived Illegal Activity as of April 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1546593/uk-online-ads-illegal-activity-by-age/
GOV.UK, Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1546593/uk-online-ads-illegal-activity-by-age/ (last visited July 21, 2026)
Share of adults in the United Kingdom (UK) encountering online advertising facilitating perceived illegal activity as of April 2024, by age group [Graph], GOV.UK, October 30, 2024. [Online]. Available: /statistics/1546593/uk-online-ads-illegal-activity-by-age/
