| Characteristic | Share of respondents |
|---|---|
| Social media website or app | 58% |
| A search engine | 14% |
| Shopping website or app | 12% |
| "Adult" site containing sexual content | 7% |
| Specialized hobby or interest websites | 6% |
| Website or blog for independent content creator | 6% |
| News website or app | 5% |
| Gaming website or app | 2% |
| Other | 3% |
| Don't know | 13% |
| Prefer not to say | 1% |
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Source
Sources
Release date
October 2024
More information
Region
United Kingdom
Survey time period
April 4 to 10, 2024
Number of respondents
2,253 respondents
Age group
16 years and older
Special properties
adults who say they have definitely seen at least one form of illegal advertisement in the past 12 months
Supplementary notes
Original question: "Still thinking about the last time you saw an advertisement online that you considered to be for an illegal product or service, what type of site or service were you using when you saw this advertisement?"
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