| Characteristic | Share of respondents |
|---|---|
| Scams, fraud, or phishing | 59% |
| Collection or use of my data without my knowledge | 43% |
| Misinformation i.e. false or misleading stories, claims, or assertions e.g. "fake news" | 37% |
| Hateful, offensive, or discriminatory content | 22% |
| Content encouraging violence or extremism | 20% |
| Stalking, bullying, or harassing behaviour | 19% |
| Targeted or personalised online advertising based on my online activity | 14% |
| Sharing of, or threats to share, private information, conversations, or images | 13% |
| The amount of online advertising | 12% |
| Sexual/pornographic content | 11% |
| Ads for products/services not appropriate for vulnerable groups e.g. children | 11% |
| Ads for products/services that could be misleading | 8% |
| Ads for illegal products/services | 4% |
| None of the above | 2% |
| Don't know | 1% |
| Prefer not to say | 1% |
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Source
Sources
Release date
October 2024
More information
Region
United Kingdom
Survey time period
April 4 to 10, 2024
Number of respondents
8,511 respondents
Age group
18 years and older
Special properties
up to three responses were possible
Supplementary notes
Original question: "Which two or three, if any, are you personally most concerned about?"
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