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Share of fashion purchases made online by digital shoppers in the United States as of August 2024

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Source

In cooperation with
Release date

November 2024

Region

North America, United States

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

digital shoppers

Supplementary notes

To the question: "What percentage of your apparel and accessories [purchases] are made online?"

Citation formats

Share of fashion purchases made online in the U.S. in 2024

Published by
Yihan Ma,
Mar 24, 2025

A survey conducted in 2024 revealed that ** percent of digital shoppers in the United States make about ** to ** percent of their overall apparel and accessories purchases online. Additionally, ** percent make anywhere from ** to ** percent of them online.

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Statistics on " Fashion e-commerce in the United States "

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Leading players

7

Overview

5

Consumption

8

Apps

7

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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