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Most used channels and websites for online fashion purchases made by digital shoppers in the United States as of August 2024

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Source

In cooperation with
Release date

November 2024

Region

North America, United States

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

digital shoppers

Supplementary notes

To the question: "Which of the following sites have you shopped for fashion online in the past 6 months?"

Citation formats

Most used channels for fashion purchases made online in the U.S. in 2024

Published by
Yihan Ma,
Mar 24, 2025

Amazon.com was the most popular website for digital shoppers in the U.S. to buy fashion products from in 2024. Department store websites followed, with ** percent of online fashion shoppers using these sites.

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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