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Depop | Buy & Sell Clothing, a mobile app published by the homonymous UK-based fashion shopping platform, registered nearly ** downloads in the United States in March 2026. Most of these downloads were made on iPhones and iPads, as opposed to Android devices. The platform has particularly gained popularity among Gen Z users. 

Secondhand sustainability

Sustainable shopping across all channels has become a growing trend recently. Throughout 2024, the Depop app consistently was downloaded on several hundreds of thousands of devices globally. The platform, acquired by Etsy Inc. in 2021, generated over half a billion U.S. dollars worth of gross merchandise sales in the recently recorded financial year. The leading motivation to buy second-hand among online thrifters in the U.S. was to take advantage of discounted prices.

Recommerce here to stay

Alongside the millions of monthly active users of the Depop app, the platform’s website, depop.com, attracted nearly ** million visits in May 2022 alone. While Depop has a large audience in the United States, it still reaches several users in its home market of the United Kingdom, with * downloads in February 2023. Although overall user growth of Depop has recently decreased, the competitiveness among growing resale platforms worldwide attests to the steady popularity of secondhand e-commerce shopping.