During a 2024 survey, nearly a quarter of responding consumers aged 15 to 28 who looked up medical information online stated they most often saw healthcare advertising on social media. Baby boomers (age ** to **) saw healthcare ads most often on TV.
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eMarketer. (February 5, 2025). Share of consumers who have seen or heard healthcare ads on selected media "most often" in the United States as of December 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1607089/healthcare-ad-reach-medium-usa/
eMarketer. "Share of consumers who have seen or heard healthcare ads on selected media "most often" in the United States as of December 2024, by age group." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1607089/healthcare-ad-reach-medium-usa/
eMarketer. (2025). Share of consumers who have seen or heard healthcare ads on selected media "most often" in the United States as of December 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1607089/healthcare-ad-reach-medium-usa/
eMarketer. "Share of Consumers Who Have Seen or Heard Healthcare Ads on Selected Media "Most Often" in The United States as of December 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1607089/healthcare-ad-reach-medium-usa/
eMarketer, Share of consumers who have seen or heard healthcare ads on selected media "most often" in the United States as of December 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1607089/healthcare-ad-reach-medium-usa/ (last visited July 29, 2026)
Share of consumers who have seen or heard healthcare ads on selected media "most often" in the United States as of December 2024, by age group [Graph], eMarketer, February 5, 2025. [Online]. Available: /statistics/1607089/healthcare-ad-reach-medium-usa/
