In 2024, the technology and electronics industry in the United States allocated an estimated **** percent of its advertising spending to digital channels. In the health and pharma sector, that share stood below ** percent. Across advertiser categories other than the ones specified in the presented graph, traditional media accounted for over **** of the ad expenditures.
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eMarketer (@emarketer-inc). (November 13, 2024). Share of digital versus traditional advertising spending in selected industries in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). "Share of digital versus traditional advertising spending in selected industries in the United States in 2024." Chart. November 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). (2024). Share of digital versus traditional advertising spending in selected industries in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc). "Share of Digital versus Traditional Advertising Spending in Selected Industries in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2024, /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
eMarketer (@emarketer-inc), Share of digital versus traditional advertising spending in selected industries in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/ (last visited July 31, 2026)
Share of digital versus traditional advertising spending in selected industries in the United States in 2024 [Graph], eMarketer (@emarketer-inc), November 13, 2024. [Online]. Available: /statistics/1537458/share-digital-traditional-advertising-spending-advertiser-categories-united-states/
