The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry. In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company. A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Ìý Figures have been rounded.
Citation formats
U.S. pharmaceutical preparations ad spend 2023-2024
In 2024, the pharmaceutical preparations industry in the United States spent about ** billion U.S. dollars on advertising, up from around **** billion dollars a year earlier. That represents an annual increase of overÌý*** percent.
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Schonfeld & Associates. (September 30, 2025). Advertising spending in the pharmaceutical preparations industry in the United States in 2023 and 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the pharmaceutical preparations industry in the United States in 2023 and 2024 (in million U.S. dollars)." Chart. September 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/
Schonfeld & Associates. (2025). Advertising spending in the pharmaceutical preparations industry in the United States in 2023 and 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Pharmaceutical Preparations Industry in The United States in 2023 and 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2025, /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the pharmaceutical preparations industry in the United States in 2023 and 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/ (last visited July 20, 2026)
Advertising spending in the pharmaceutical preparations industry in the United States in 2023 and 2024 (in million U.S. dollars) [Graph], Schonfeld & Associates, September 30, 2025. [Online]. Available: /statistics/470460/pharmaceutical-preparations-industry-ad-spend-usa/
