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Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars)

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Release date

June 2024

Region

United States

Survey time period

2023

Citation formats

Leading pharmaceutical brands in the U.S. 2023, by DTC ad spending

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2024

In 2023, Delaware-based AbbVie owned three of the ** pharmaceutical brands spending the most in direct-to-consumer (DTC) advertising in the United States, including the first place: the immunology drug Skyrizi with almost *** million U.S. dollars.

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Statistics on " Pharma and healthcare industry advertising in the U.S. "

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Other statistics that may interest you Pharma and healthcare industry advertising in the U.S.

Overview

8

Largest advertisers

8

Sectors

6

Media & platforms

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Consumer insights

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Topics

Pharma and healthcare industry advertising in the U.S.Global pharmaceutical industryAdvertising in the United StatesPharmaceutical industry in the U.S.Top pharmaceutical drugs
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