| Characteristic | Share of respondents |
|---|---|
| Entertainment and media | 21% |
| Travel | 17% |
| Art and culture | 17% |
| Education | 14% |
| Health and wellness | 13% |
| Gaming | 12% |
| Technology and electronics | 10% |
| Real estate | 8% |
| Food and beverage | 8% |
| Fashion and apparel | 8% |
| Sports and related accessories | 7% |
| Beauty and personal care | 7% |
| Automotive | 6% |
| Finance and banking | 4% |
| Luxury brands | 3% |
| Not Sure | 13% |
| None of the above | 36% |
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Source
Source
In cooperation with
YouGov
Release date
February 2025
More information
Region
United Kingdom
Survey time period
February 4, 2025
Number of respondents
899 respondents
Special properties
Adults who have not used metaverse in the past 12 months
Supplementary notes
The original question was phrased by the source as follows: "Which of the following categories of brands, if present in the metaverse, would be most likely to tempt you into visiting the metaverse?"
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