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As of January 2026, own RPG Brookhaven RP was the most popular Roblox game of all time, with over 78.19 billion visits. Anime-inspirited Blox Fruits came in second, having amassed 58.49 billion visits. Smash hit Grow a Garden was released in March 2025 and has been breaking user records since its release. The farming simulator already ranked fifth among the most-visited Roblox games of all time. Grow a Garden was the fastest experience on Roblox to reach one billion total visits on the platform, a feat the game achieved in its first 33 days.

What is Roblox?

Roblox is a free-to-play (F2P) online gaming platform that offers user-generated gaming content and other immersive virtual experiences. Initially released for PC in 2006, the platform is now also available for mobile devices and Xbox One and draws millions of players from across the globe each day. The daily user count for Roblox games reached 111.8 million active players during the second quarter of 2025, and user engagement on Roblox is high. 

A new social hangout in times of COVID-19

While online games are the beating heart of the Roblox platform, and over half of U.S. kids and teens under the age of 16 played the game by mid-2020, the service has also branched out into other forms of online entertainment. For example, Roblox recently introduced private virtual spaces for users to hold meetups, social gatherings, and even birthday parties amid national lockdowns. Young audiences also flock to the platform for virtual concerts and fan meetups as Roblox continues to evolve its live music event portfolio.