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In 2024, consumer and enterprise augmented reality (AR) glasses hardware and software revenue was expected to amount to **** billion U.S. dollars as a conservative estimate, while optimistic forecasts suggest the market could be worth up to **** billion U.S. dollars.

In addition to glasses and headsets, AR can be accessed using smartphones

AR technology allows users to view and interact with digital content in the real world. This is achieved by overlaying digital information on top of the user's view of the physical world, giving the illusion that the digital content is a part of the real-world environment. In addition to glasses and headsets, immersive experiences can be fulfilled by AR on smartphones, with the mobile AR market valued at **** billion U.S. dollars in 2024. 

New AR headset devices entering the market could act as a catalyst

The AR hardware market was expected to grow by more than *** percent in 2024 as more companies and devices entered the market, especially with tech giants like Meta and Apple continuing to take an even greater interest in immersive technologies. While much noise has been made by Meta’s Mark Zuckerberg about the metaverse – a concept that also includes virtual reality technology – Apple‘s Tim Cook instead looks toward AR solutions, with the release of Apple Vision Pro a significant step in the company’s journey into the extended reality sphere.