| Characteristic | Share of respondents |
|---|---|
| High-quality graphics and immersive visuals | 50% |
| Smooth and seamless user experience | 42% |
| Social interaction features | 36% |
| Security and privacy features to protect personal information | 32% |
| Customizable avatars and virtual identities | 15% |
| Cross-platform compatibility | 12% |
| Access to exclusive events or experiences | 12% |
| Ability to complete work-related tasks | 7% |
| Opportunities for virtual shopping or commerce | 7% |
| Not sure | 9% |
| Other | 5% |
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Source
In cooperation with
YouGov
Release date
February 2025
Region
United Kingdom
Survey time period
February 4, 2025
Number of respondents
101 respondents
Special properties
Users who accessed metaverse in the past 12 months
Supplementary notes
The original question was phrased by the source as follows: "What features, if any, are important to you when interacting in the metaverse? Select all that apply."
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