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Average monthly expenditure on beauty cosmetic products in Japan as of August 2025, by gender

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Source

Release date

December 2025

Region

Japan

Survey time period

August 6 to 20, 2024

Number of respondents

13,200*

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

*6,600 male and 6,600 female respondents were surveyed for this question.

Original question: "Please tell us about your expenses on makeup items per month."

100 Japanese yen equal 0.62 U.S. dollars or 0.54 euros as of July 2026.

Citation formats

Average monthly amount spent on makeup products in Japan 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2026

Women were more likely to have higher monthly expenditure on makeup cosmetics, as revealed in a survey conducted in August 2025. The largest share of women, ** percent of respondents, spent 2,000 Japanese yen or less on beautifying cosmetics monthly. While ** percent of male respondents stated that they did not buy any beauty cosmetics, the share was significantly lower among women.

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